TL;DR: Status circle + Enrich Profile button. Click to run the waterfall against missing channels. Per-channel results appear in the Detailed Profile and on the destination sync.
Status indicator
The circle in the panel header shows enrichment state:
- 🟢 Full — all configured channels enriched
- 🟡 Partial — some channels enriched, some missing
- ⚪ Empty — no channels enriched yet
"Configured channels" depends on the audiences this lead is a member of. If the lead is in an audience that requires only work email, full = work email present. If the lead is in an audience that requires work email + LinkedIn, full = both present.
The Enrich Profile button
Click to run the enrichment waterfall against missing channels. Behavior:
- Identifies which channels are missing (work email, personal email, phone, LinkedIn URL)
- Runs the waterfall in order — provider 1, provider 2, provider 3 — stopping at the first that returns a usable contact per channel
- Updates the record's fields and the Detailed Profile below
- Costs credits per channel enriched (not per record); see your billing page for current rates
The button is idempotent for already-enriched channels — clicking it again on a fully-enriched lead is a no-op (no credits charged).
Why a waterfall
Different enrichment providers have different coverage and accuracy by region, function, seniority, and company size. The reply-rate-optimized waterfall picks provider order per workspace — based on your historical outcome data, the system learns which provider's emails actually convert for your motion.
The order isn't visible per-record (it's a workspace setting), but the Source field on each enriched channel shows which provider returned the contact. Useful when triaging a specific lead's enrichment — if the email keeps bouncing, you can see which provider supplied it and adjust the waterfall.
When enrichment fails
Three outcomes possible:
- All channels enriched — green status, fields populated, ready for outbound
- Partial enrichment — yellow status. Some channels found, others not. Common for senior executives (often have personal email but no work email at small companies)
- No enrichment — empty status. None of the providers in the waterfall could find a usable contact. Usually means the lead has no public LinkedIn URL associated with their record OR the company is too small for B2B contact databases
For partial enrichment, the lead can still be actioned via the channels that ARE present. For no enrichment, the lead is effectively unreachable through this workspace's enrichment setup.
Bulk enrichment
The Leads page bulk action Re-enrich runs the waterfall across selected leads. Useful after:
- Editing the audience enrichment scope (adding LinkedIn URL alongside email)
- Adding a new enrichment provider to the waterfall
- Filling a large net-new batch of leads after a Sales Nav import
Bulk enrichment respects the credit budget — if you select 5,000 leads and your credit budget allows 2,000, the system enriches the top 2,000 by ICP score and queues the rest.