TL;DR: Header strip + four panels + Detailed Profile + sidebar. Same layout as a lead, account-level data. Adds a People panel rolling up qualified leads at this account.
Header strip
- Company logo + name + domain
- Status badge — Signal received / Qualified / Enriched / Synced
- Industry + Employee count under the name
- Three actions —
Enrich,Run custom research, overflow menu Ask Copilot · Tell me about this account— top-right
Four state panels
Panel | Lead | Account
**Activity** | Person-level signals (Keywords, Job Changes, Demo Viewed) | Account-level signals (Funding, Hiring Intent, M&A, Career Page, news mentions)
**Qualification** | ICP score + Persona score + Stage | ICP score + Personas-qualified count
**Enrichment** | Work email, phone, LinkedIn | Firmographics, tech stack, funding
**Sync** | Destination push state | Account-object sync state
People panel (account-only)
A panel that doesn't exist on the lead detail. Lists every lead in your workspace who works at this account, grouped by Persona match:
VP Sales (1)
CW Chloe Walker · CRO ── Hot
Founder (1)
JL Jonas Larsson · CEO ── Warm
RevOps (2)
MS Maria Souza · Senior RevOps Manager ── Warm
TK Theo Kazanis · RevOps Analyst ── Cool
No persona fit (3)
...
Each row is a clickable lead. The grouping respects the parent ICP — only Personas inside this account's ICP show.
Detailed Profile (account-level)
- Industry / Sub-industry
- Employee count (current + history if available)
- Revenue (estimated, when enriched)
- Founded year
- HQ (country / city)
- Tech stack — installed tools matching your tracked list
- Funding — stage, last round date, total raised, lead investor
- Hiring — open positions, recent hires, hiring velocity
- Tags + Custom fields — workspace-specific
When to use account detail vs lead detail
Question | Surface
"Who is this person, what should I send them?" | Lead detail
"What's the buying committee at this account?" | Account detail (People panel)
"Did this account fund recently?" | Account detail (Activity panel — Funding signal)
"Is this account growing?" | Account detail (Detailed Profile — employee count history + hiring velocity)
Account-level Copilot prompts
> show me everyone in this account who matches the CRO Persona
> what's the buying committee here?
> draft an account brief for ABM outreach
> what signals do we have on this account in the last 90 days, summarized?
> who's the senior-most person at this account, in our workspace?