TL;DR: Activity panel = signal history. Click any entry to open the signal source. Use this to verify attribution and decide which messaging hook to lead with.
What you see per entry
Each row in the Activity panel:
- Icon — signal type marker (Keywords yellow, Job Changes orange, Demo Viewed green, etc.)
- Signal name — "Keywords", "Job Changes", "Demo Viewed", etc.
- Recency — "1w ago", "2w ago" (relative timestamp, hover for exact)
- Source attribution — under the signal name, a one-line context (e.g. "Posted about SOC2 on LinkedIn", "Replied to Q4 Outbound sequence", "Watched product demo on Vidyard")
The list is sorted by recency, newest first. Below the rows: See all (N) link expands to full history.
Click-through behavior
Click a signal row → opens the signal detail page filtered to this lead. You see:
- The rule that fired (e.g. which Keywords rule, which sequence, which video)
- The full payload (the LinkedIn post text, the email reply body, the video watch duration)
- The exact timestamp
- Other leads captured by the same rule firing
This is how you verify attribution. A signal panel that says "Keywords — 1w ago" is meaningless without the underlying post; the click-through gives you the proof.
What it tells you about messaging
The signal history is the strongest source for outbound messaging. A canonical pattern:
- Latest signal — your opening hook ("Saw your post about X yesterday")
- Second-latest signal — reinforcement, especially if it's a different category ("And noticed you started at Y two months ago")
- Pattern across signals — frame for the meeting ("Curious how you're thinking about Z given both")
Copilot's > draft an email referencing this lead's recent signals reads the Activity panel and structures the message around the highest-conversion signal in the history.
Filter and search inside the panel
The expanded view (See all) supports:
- Filter by signal type
- Filter by date range
- Search the signal payload text
Useful when a lead has 50+ captures and you need to find a specific moment.
Removing a signal attribution
… menu on the row → Detach. The signal capture itself remains (other leads might have been captured by the same rule); only the attribution to this lead clears. Rare — useful when an enrichment match was wrong and a signal got attached to the wrong person.