> abm.
Lock the account.
Hit the > buying committee.
Multi-ICP scoring tiers your accounts in real time. Multi-persona scoring grades every buyer in the committee. 40 signals push accounts through Cold, In-Market, Warm, Hot. The same audience activates across LinkedIn, email, phone, ads, ABM tools, and your CRM.
> build the list.
Build it like the model: ICP fit, persona match, signal pulse.
>build the list.
Define ABM-fit accounts the way the engine evaluates them. Firmographic, technographic, peopleops, finance, compliance. Every parameter scores against your ICP, every match adds weight, every red flag excludes. The score is auditable down to the field.
>tier the accounts.
Tier 1 is your hand-picked strategic accounts. Tier 2 is broader high-touch ICP. Tier 3 is programmatic, every fit account at scale. Each tier carries its own ICP weights and its own engagement bar. An account picks up a score per ICP and lands in the tier with the highest match. Priority pins specific accounts. Exclusions disqualify on the spot.
>grade the buyers.
Multi-persona scoring layered on every target account. Every buyer in the committee gets a role. Decision Makers approve the deal. Buying Committee shapes it. Deal Blockers can kill it. We score by seniority, function, and behavioral fit, then tag each persona before you reach out.
>watch the signals.
40 signals aggregate into an engagement score on every account. You decide what's hot, warm, in-market, and cold. You set the thresholds, which signals count, how many fire to move from one stage to the next, and how fast each one decays.
> activate the play.
Audiences stay live. Every buyer reachable. Plays run on autopilot.
>audiences stay fresh.
ABM lists go stale in a week. ABM audiences don't. Accounts join and leave automatically as scores recalculate, signals fire, and personas get added or removed. The audience your sequencer reads from this morning is the same one your dashboard refreshed five minutes ago.
>reach every buyer.
Single-threading is one contact per account. ABM is the opposite. Every buyer, every channel, every account. The waterfall enriches each buyer for email, phone, and LinkedIn. Coverage shows per row, per account, in real time.
>activate every channel.
Same audience, every destination. Push to your ad platforms, your sequencers, your ABM tools, your CRM. Changes propagate within minutes of a signal landing, not the next day, not the next sync.
>set & forget.
Set autoenrich per signal. When a qualifying signal lands on a lead, that lead's contact data fills in before anyone touches it. Drive ad-hoc runs from the dashboard, the CLI, or by asking Claude or ChatGPT through MCP. Nothing waits on a manual run.
> questions.
