> plg-assist.
Free signups beat cold leads.
Mine yours for > pipeline.
Push every product event — signups, paywall hits, seat invites, usage spikes — into one pipeline. Score it against every ICP and every Persona you run — Champion, Decision Maker, Blocker — watch the stage flip from cold to hot, and hand the qualified accounts to sales with full context.
> find the buyers in your signups.
Capture, enrich, match, qualify. From the signup form to the audience.
>capture every signup.
Push every product event — signups, paywall hits, seat invites, usage spikes — into one webhook. We dedupe by canonical id, normalize identifiers, and treat each event as a first-party signal that can auto-qualify the moment it lands. Free, reactive.
$ >resolve personal emails.
A tony@gmail signup isn't your buyer until you connect that personal address to a work email, company, role, and seat count. Our waterfall does that on contact, with the same provider stack we run for outbound — so personal-email signups land in your audience like every other lead.
>match against your icp.
Every signup scores against every ICP and every Persona you run, in parallel. ICP catches company-fit; Persona catches the human archetype — Champion, Decision Maker, Blocker — or whatever archetypes you've defined. Your weights, your thresholds, your names.
>catch upgrade intent.
Hit a paywall, invited a coworker, blew past the trial limit, came back five days in a row — the moment one of those fires, score it. Each event weighted by your audience's outcome data, not someone else's playbook.
> from signup to handoff.
Stack the signals. Graduate the account. Hand it to a rep.
>score every icp, every persona.
Every signup scores against every ICP and every Persona you run — in parallel. ICP catches company-fit. Persona catches the human archetype — Champion, Decision Maker, Blocker, or whatever names fit your motion. Layer product events on top, and the same lead earns a real Champion score and a real Blocker score side by side.
>watch the stage flip.
Cold, cool, in-market, warm, hot — or build your own ladder. You set the thresholds, we mark the stage. The moment a free workspace crosses the line, it's ready: enriched, scored, ranked, ready to hand off. No batch, no daily wait, no rep digging through Mixpanel.
>hand off with full context.
Slack DM the rep. Update the CRM. Warm them up with a sequence. Dial the verified phone. Pin the workspace into LinkedIn ABM. One audience definition, every destination, cadence per pair — realtime, daily, or manual. No copy-paste, no rep digging.
> questions.
