> inbound-enrichment.
Every form fill,
fully enriched in > seconds.
The lead hits your form, the full waterfall fires, every ICP and Persona scores in parallel, the right rep gets the brief in the right channel — all before they finish reading your confirmation page.
> the intake path.
Form fill to briefed rep, in under a minute.
>form fill lands here.
Demo request, signup, contact form — every inbound submission hits one webhook.
We capture every field, the page they were on, referrer, UTMs, and the exact second they clicked Submit.
One event, one record, one trigger for everything that follows.
>enrich in real time.
One form field — usually email — fans out into a full lead record.
The waterfall pulls work email, mobile, social, company size, funding, tech stack, hiring activity.
By the time scoring starts, the rep has more context than they'd build manually in twenty minutes.
>auto-score, auto-qualify.
Score against every ICP and Persona you run, in parallel.
The top score wins, the matching ICP and Persona attach to the lead, and prior signals — pricing visits, post engagement, demo views — fold in.
The score, the matched segment, and the persona drive everything downstream — which rep, which cadence, which channel.
>route, brief, hand off.
The right rep gets pinged with the brief — score, ICP match, persona match, every prior signal, suggested talking points.
Salesforce gets the score.
The sequencer gets the lead.
The calendar gets the meeting.
Reps stop fishing in spreadsheets.
hot inbound · Tony Smith · CRO @ NewCo · score 94
> what makes ours different.
Full coverage, every form. Routed by segment. Briefed with company momentum and buyer behavior.
>fully enriched, every form.
Most teams take what the lead typed in and file it.
The next most common path: pay an enterprise data tool a six-figure invoice for partial coverage.
We run the full waterfall on every form — work email, mobile, social, firmographics, tech stack, hiring activity, prior signals — and keep the record fresh.
No fields left blank, no extra invoice.
>right segment, right path.
Most inbound is multi-segment.
Enterprise and SMB hit the same form, founders and ops both ask for demos, and a real chunk doesn't fit your ICP at all.
Score against every ICP and Persona you run, then route by the match — senior AE for enterprise, founder for founder-led SMB, sequencer for the off-ICP nurture path.
Conversion lifts because the right rep gets the right brief at the right cadence.
>every signal, full context.
When the rep opens the brief, they don't see a job title and a company name.
They see that the company closed a Series B last quarter, shipped a major feature last week, and hired this person as CRO eight weeks ago — and on the human side, three pricing visits this week plus a like on your founder's LinkedIn post.
Company momentum × buyer behavior.
The first reply writes itself.
> questions.
