> the handbook.
How we work, what we believe, and where we're going. The Unstuck Engine company handbook.
Section 01
Understanding Unstuck
Why Unstuck Engine exists, how we got here, and what we're building for whom.
Why we exist
Every sales tool is built for sellers. Nobody gives a shit about buyers. That's why everyone loses.
Last reviewed May 7, 2026
How we got here
The story behind Overeducate, Not Oversell and why this company started with recognizing patterns that others miss.
Last reviewed May 7, 2026
Who we build for
Most B2B companies define their ICP using just firmographics: industry, headcount, geography. Some can't even tell the difference between B2B and B2C customers in their CRM.
Last reviewed May 7, 2026
What Unstuck Engine does
Most B2B tools give you single-dimension scoring. "This lead is qualified" or "this lead scored 73/100." Then you're supposed to figure out what that means and what to do about it.
Last reviewed May 7, 2026
Section 02
How We Work
Culture, principles, and the rituals that make remote-first actually productive.
Unstuck cult(ure)
Most companies have "core values" posted in Notion that nobody reads. We have a cult.
Last reviewed May 7, 2026
How cult(ure) shapes everything
Most companies write culture decks that nobody follows. The values sound inspiring in Notion but disappear when actual decisions happen.
Last reviewed May 7, 2026
How we work
Most remote companies are remote by accident. They hired someone in a different city, then another, and suddenly they're "distributed."
Last reviewed May 7, 2026
Building a diverse team
Most companies say they value diversity. Then they hire from the same 3 universities, the same 2 cities, the same LinkedIn network.
Last reviewed May 7, 2026
Internship
Most movements need followers. This one needs builders.
Last reviewed May 7, 2026
Small teams
One mission. One leader. One backlog. Zero BS.
Last reviewed May 7, 2026
Meetings: where culture happens
Most remote companies struggle with meetings. Too many, too long, too pointless.
Last reviewed May 7, 2026
Section 03
How We Grow
How we acquire users, keep them happy, and turn that into revenue.
How we get users
Most B2B companies hide their GTM strategy behind vague language like "multi-channel approach" or "data-driven marketing." We're showing you the actual execution (click to see:
Last reviewed May 7, 2026
How we make users happy
Most B2B companies treat activation and retention as metrics to track. We treat them as the entire point.
Last reviewed May 7, 2026
How we make money
We make money by creating value for customers. Sounds obvious, but most B2B companies confuse the two.
Last reviewed May 7, 2026
Section 04
How We Compound Value
SLM (Small Lateral Methodology) and the operating model that lets small teams ship fast.
Why we built SLM
Most project management methodologies optimize for something obvious: Waterfall minimizes change cost, Scrum coordinates incremental delivery, Kanban optimizes flow.
Last reviewed May 7, 2026
How SLM works
Why We Built SLM explained what we optimize. Here's the machinery that does it.
Last reviewed May 7, 2026
Our ClickUp setup
The goal: invisible infrastructure. You think about work, not the system tracking it.
Last reviewed May 7, 2026
SLM vs Kanban, Scrum, Agile, Waterfall, Shape Up
Most comparisons of project management methodologies read like religious wars. Agile disciples mock Waterfall dinosaurs. Kanban purists critique Scrum ceremonies.
Last reviewed May 7, 2026
Section 05
How We Communicate
Strategic narrative, brand voice, and the writing principles behind every message.
Brand guidelines
This is how Unstuck Engine looks and sounds.
Last reviewed May 7, 2026
Link shortening & attribution
Every link tells a story. Make sure it's the right one.
Last reviewed May 7, 2026
Strategic narrative
B2B GTM runs on a system designed for 2010.
Last reviewed May 7, 2026
Core POV
These aren't marketing talking points. These are mechanisms we believe govern how B2B GTM actually works—regardless of what LinkedIn gurus say.
Last reviewed May 7, 2026
Weaving beliefs into content
The contrarian beliefs that drive our content, attract our audience, and differentiate our brand.
Last reviewed May 7, 2026
Positioning
How we position Unstuck Engine in the market, differentiate from other tools, and communicate our category.
Last reviewed May 7, 2026
Voice architecture
Voice = mechanics of thinking, visible through text.
Last reviewed May 7, 2026