TL;DR: Records don't carry an Enrich button. For a one-off lookup use the Waterfalls page directly. For anything that should keep happening, put the record in an audience that enriches.
Why there's no button on the record
Enrichment is a property of an audience, not of a record. The engine runs the waterfall over an audience's members; it has no concept of "enrich this one person because someone clicked".
A per-lead enrich button did ship once. It called a service that was never deployed, so it answered "Requested function was not found" on every click, for every user, for as long as it existed. It was removed and replaced with a pointer to where enrichment actually comes from — which is the honest answer, if a less satisfying one.
The Enrichment panel on a lead now shows what contact data exists, and when it's empty it links you to Set up audience enrichment.
Option 1 — a one-off lookup
Open Waterfalls from the sidebar. The page takes a single identifier and returns what it can find:
- LinkedIn URL
- Work email
- Personal email
- Phone
- Name + company
Pick the channels you want back, run it, and the results appear on the page. Use this when you're triaging one person and need a number before a call — it's the fastest path, and it doesn't require creating anything.
You can tick a box to be notified when the run finishes; cascading 15 providers takes a moment.
Option 2 — an audience that enriches
This is the durable answer, and the right one whenever the need will recur.
- Create or open an audience whose conditions catch the record
- Turn on enrichment for that audience and pick the channels
- The waterfall runs over its members, including this one
The advantage is that it keeps working: every record that later matches those conditions gets the same treatment without anyone clicking anything.
Which to use
Situation | Use
One person, right now, before a call | Waterfalls one-off
A segment you'll keep working | An audience that enriches
A list you already have | Waterfalls, from a CSV-uploaded signal or hand-picked selection
Cost
Identical either way — you pay per match, not per route: 1 credit for a work email, 2 for social handles, 5 for a personal email, 10 for a mobile phone. A miss costs nothing.