TL;DR: Enrichment is something an audience has, not something you run. Open the audience, scroll to Enrichment, and switch on the channels you want filled. Members are enriched through the audience pipeline, and you're charged per match.
Where it lives
Open an audience and scroll to the Enrichment section. It is part of the audience's configuration page, alongside Targeting, Routing and Destinations — not a separate tab, and not a page of its own.
The four channels
The section is four cards, each a switch:
Channel | Credits per match
**Work email** | 1
**Social handles** | 2
**Personal email** | 5
**Phone** | 10
Turn on the channels the destination actually needs. A cold-email sequencer needs work email; a LinkedIn motion needs social handles. Enabling phone on a 5,000-member audience because it might be useful is how a credit balance disappears — at 10 credits a match, that's 50,000 credits if every member resolves.
Each card also shows a coverage figure, an indication of how often that channel tends to resolve. Treat it as a planning aid rather than a promise about your specific list.
There is no "enrich now" button
This is the part that trips people up. There is no Enrich missing contacts action, no confirmation dialog with an estimated cost, and no per-audience credit budget or rolling-window cap. The Enrichment section is configuration only — switches, nothing else.
That means two things in practice:
- You cannot force a re-run over existing members from here. Turning on a new channel changes what the audience fills going forward.
- Cost control is workspace-level, through your credit balance and auto top-up in
Settings → Billing, not per audience.
Because you're charged per match rather than per attempt, an audience with a channel enabled only costs you where the cascade actually finds something.
When emails bounce
Some emails will bounce after a few weeks of outbound. There's no Clear enrichment or bulk re-enrich action to reach for — and no bounce field on records, because bounce data isn't fed back from sequencers.
What you can do: ask for another channel. If work email is failing for a segment, switching on phone or social handles for that audience gives the sequence somewhere else to go — at 10 and 2 credits per match.