> Enriching from Audiences (bulk)

TL;DR: Open an audience → click Enrich missing contacts. Waterfall runs across all members for the audience's configured channels. Drives the Reachable % column up. Costs credits per channel filled.

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When to run

Two main moments:

• At audience launch. You just created a new audience. Members were qualified before enrichment was prioritized for them. Run bulk enrich once to bring Reachable % up before turning on destination sync.
• After expanding enrichment scope. You edited the audience to enable LinkedIn URL alongside work email. The existing members have email but no LinkedIn yet. Re-run bulk enrich to fill the new channel.

How to do it

1. Open the audience from the Audiences table
2. Click the Enrichment tab in the audience detail
3. Review the enrichment scope (which channels are enabled for this audience)
4. Click Enrich missing contacts
5. Confirmation dialog shows: count of members, count missing at least one enabled channel, estimated credit cost
6. Click Run — waterfall executes against all qualifying members

The action runs in the background. The Reachable % on the audience updates as enrichments complete.

Behavior on add (continuous)

Once you've run bulk enrich at audience launch, new members entering the audience get enriched automatically — the audience's enrichment scope drives an auto-enrich on entry. You don't need to keep clicking the bulk button.

The auto-enrich behavior is on by default; can be disabled per audience if you want to control enrichment manually.

Budget caps

Bulk audience enrichment respects two caps:

• Workspace credit balance — if estimated cost exceeds balance, the action prompts to confirm a partial enrichment (top N by ICP score)
• Audience credit budget (optional, per-audience) — set a hard cap on credits this audience can spend on enrichment in a rolling window (e.g. 5,000 credits per 30 days). Useful when an audience is large and you want to control burn

Re-enriching for verification

After 4–6 weeks of an audience running outbound, some emails will have bounced. To verify deliverability:

1. Filter audience members by bounce_count > 0 (a custom field set by sequencer integrations)
2. Bulk action Clear enrichment on work email for those members
3. Bulk action Enrich — the waterfall re-runs and may surface a different (working) email from a different provider

This is the "enrichment refresh" loop. Most workspaces run it monthly on their active outbound audiences.

Related

• What enrichment is and the waterfall model
• Audience composition and Reachable %
• Pushing an audience to a destination
• Enriching from a Lead or Account detail page