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> Help index
  • 01What enrichment is and the waterfall model
  • 02Enriching a single lead or account
  • 03Enriching records a signal captured
  • 04Enriching from Audiences (bulk)
  • 05Enriching via API or MCP
  • 06Reading enrichment results
Contents

Help / 06 · Enrichment

> Reading enrichment results

The enrichment log on the Waterfalls page lists every record enriched, what was found, which route triggered it, who ran it, and what it cost. It is a spend and activity log, not a per-provider audit trail.

2 min read·Never reviewed

TL;DR: The Waterfalls page carries a log of everything that's been enriched. Nine columns: contact, the four channels, the route that triggered it, who ran it, credits, and when. Click any value to copy it.

The columns

Column | What it tells you
**Contact** | The person. Links to their lead record where one exists
**Work email** · **Personal email** · **Mobile phone** | The values found. Click to copy
**Social handles** | Each handle with its platform — LinkedIn, X, YouTube, Instagram, Facebook
**Source** | Which route triggered this enrichment
**By** | Who or what ran it
**Credits** | What this record cost
**When** | Timestamp

Empty channels are simply blank — nothing was found, and nothing was charged for it.

Source — the route, not the provider

Source says where the enrichment came from in your workflow. Nine values: Waterfalls, Audiences, Signals, Qualification, Records, Lead detail, API, MCP, Extension. It's filterable, which is the fastest way to answer "what is my audience enrichment actually spending?"

Waterfalls is the one people miss. It's what a one-off run from the Waterfalls page is tagged with — so if you've been testing single lookups there, that's where the spend shows up.

It does not name the data provider. Which of the 15 cascaded providers returned a given email isn't exposed anywhere in the product.

By — who ran it

Either a teammate's initials, or the automated actor: Auto (qualified funnel), API key · <name>, Copilot · MCP tool, <name> · Chrome extension. Together with Credits, this is how you find out who or what is spending.

What the log does not carry

Set expectations before you go looking:

  • No provider name per field. Not in the table, not in a tooltip, not in the CSV export.
  • No confidence score. There's no 0–1 reliability number on a value.
  • No enriched-at per field. When timestamps the run, not the individual channel.
  • No bounce tracking or provider quality view. There's no Enrichment Quality report, and no way to flag a bad contact so a provider gets downweighted — provider selection isn't yours to influence.

If a work email bounces, the practical move is to re-run enrichment for that record and see whether the cascade returns something different, or fall back to another channel.

On a lead record

A lead's Enrichment panel shows the same values, and nothing more: the channels that are filled, each click-to-copy. No provider, no confidence, no timestamp.

Credits

Charged per match, at a flat rate: work email 1, social handles 2, personal email 5, mobile phone 10. The Credits column is the sum for that record, which is why a row with three channels found costs more than one with a single email.

Misses cost nothing, so a row's credit figure only ever reflects what was actually returned.

Related

  • What enrichment is
  • Enriching from Audiences (bulk)
  • Billing and credit usage
Previous05Enriching via API or MCPEnrichment

On this page

  • The columns
  • Source — the route, not the provider
  • By — who ran it
  • What the log does not carry
  • On a lead record
  • Credits
  • Related

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> wave is here.

Schedule it.
>unstuck engine
PricingBlogContact
>unstuck engine

The B2B GTM engine. Signal-led targeting, ICP-fit pipeline.

Product

  • Pricing
  • Comparisons
  • Blog
  • Handbook
  • Help

Company

  • Contact

Legal

  • Terms
  • Privacy

© 2026 Unstuck Engine. All rights reserved.