TL;DR: One pipeline funnel, seven tabs, one page. Found → qualified → enriched → synced, from live workspace data. Outcome attribution unlocks with Request a trial. Insights is where pipeline ROI becomes legible.
The pipeline metrics
Every number is counted from live workspace data.
- Qualified — records that qualified for an ICP / Persona
- Records added — new leads and accounts in the window
- Audience reach — records inside your audiences
- Sync volume — records sent to your destinations
The funnel runs found → qualified → enriched → synced. The rate at each step relative to the prior tells you where you're losing momentum.
Replied and the other outcome columns sit behind a locked panel with one CTA: Request a trial unlocks outcome attribution. With attribution on, every signal that reached a person in the 365 days before an outcome shares the attribution.
The seven tabs
- Overview — the headline numbers, the pipeline funnel and What changed.
- Signals, Qualification, Records, Enrichment, Audiences — the same live workspace data, one area of the product per tab.
- Attribution — locked.
Request a trialunlocks outcome attribution.
The two questions Insights answers
- Where do we leak? Look at the funnel drop-off between steps. A big drop from found to qualified means your signals are pulling in people your ICPs don't match. A big drop from qualified to enriched means contacts aren't being found for the channels you enabled.
- What's noise? Compare found against qualified per signal — the Signals table reports both. Signals that find a lot and qualify little are eating credits without producing pipeline. Pause those signals, tighten those ICPs, or drop those Personas.
Why this matters more than dashboards in your other tools
Most analytics tools (HubSpot, Salesforce reports, sequencer dashboards) report outcomes per their own dimensions — campaign, sequence, owner. Insights reports on Unstuck Engine's own pipeline — signals, qualification, records, enrichment, audiences. That's the layer you actually configure; it's where you can make changes that move the metrics.
For outcomes to flow in, your tools must report back. Replies and conversions reach Unstuck Engine as inbound webhooks, in any JSON shape, with no payload mapping — POST them to the webhook URL minted on the Replies or Conversions signal page.