TL;DR: 30 signal types, grouped into 6 clusters by intent type. Most workspaces run 5–10 actively. Start with the cluster closest to your motion (replies for cold outbound, demo views for warm inbound, keywords for ABM).
Cluster 1 — Active engagement (you sold something, they responded)
These are signals you produced. Highest conversion, lowest volume.
- Replies — replies to your outbound sequences
- Conversions — sales conversions, purchases, signups closed
- Demo Viewed — your demo video was watched
- Webhook — any 1st-party event your stack emits, form fills included
Cluster 2 — Public buyer signals (they did something public, you noticed)
2nd-party, public data — high volume, mid conversion.
- Keywords — posts mentioning specific topics on 11 networks: LinkedIn, X, Substack, Medium, Podcasts, YouTube, Slack, GitHub, Bluesky, plus Reddit and Hacker News
- Authors — posts by specific authors on 7 networks: LinkedIn, X, Substack, Medium, YouTube, GitHub, Bluesky
- Post Engagement — people who reacted to or commented on relevant posts
- Profile Intent — profile views that map back to ICP companies
- Events
- Group Members
- Competitor Advocates
Cluster 3 — Account-level news (the company changed)
Company-level events. Often a leading indicator for a buying moment. Job Changes, Promotions and Page Followers score the people involved; the rest score the company.
- Job Changes — someone in your ICP moved roles
- Promotions
- Hiring Intent — net-new hiring in specific functions, from job postings matching your filters (e.g. "hiring a CISO") — often signals budget cycle
- Page Followers — gains in LinkedIn company-page followers
- News
Cluster 4 — Inbound (they came to you)
1st-party. Highest conversion of all clusters.
- Website Intent — visits to pricing, demo, or other high-intent pages
Cluster 5 — Tech & growth (their stack signaled something)
Slower-moving but stable. Good for ICP expansion.
- Tech Changes — installed or removed a tool that matters to you
- Funding — raised a new round (with stage, amount, lead investor)
- Topic Intent
- Lookalikes
Cluster 6 — Custom / specialty
Highly specific, opt-in.
- Sales Nav — Sales Navigator search URLs, imported as leads
- LinkedIn Search — standard LinkedIn search URLs, imported as leads
- CSV Upload — a file of people, each resolved from a LinkedIn URL, work email, personal email, phone, or name plus company
- Connections
- Company monitoring
- Person monitoring
- G2 — buyers actively researching on G2, read with your own G2 token. Available on request.
- CRM sync — its Status cell reads
Request trial; click it to book one - Ad Engagement — its Status cell reads
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Picking which to start with
Three starter combinations:
Motion | Start with
**Cold outbound (volume)** | Replies, Keywords, Job Changes, Profile Intent
**Warm inbound (PLG)** | Demo Viewed, Website Intent, Webhook
**ABM (account expansion)** | Keywords, Post Engagement, Hiring Intent, Job Changes
Run the cluster for two weeks, look at the Insights page, prune what's noisy.