TL;DR: Describe the segment you want, in one sentence, and Copilot builds the conditions and shows you the live preview before save. Audiences auto-update — once defined, the segment refreshes as new records qualify.
What an audience is
An audience is a saved filter over your workspace, scoped to a specific GTM motion. The Audiences page lists each one with Status (Live / Paused / Draft), Enrichment preview (which fields are enriched), Destinations preview (where it pushes), Leads count, L30D sparkline, Reachable % (how many of these leads have a contactable email or phone), and a stack of outcome columns — Enriched and Synced, then Replied and the other outcome columns, which stay locked until you unlock outcome attribution with Request a trial.
The key thing audiences do that filters in other tools don't: they update themselves. You define the conditions once. Every new lead that lands in your workspace and matches the conditions becomes a member automatically. Every existing member that stops matching drops out.
Audiences combine four kinds of conditions:
- ICP / Persona — only include records that match a specific ICP or Persona
- Signals — only include records tied to specific signals, with recency and source-weight controls
- Engagement — filter by engagement stage (ordered rules you edit yourself) or last-touch recency
- Custom — any column on the lead record (custom enrichment fields, lifecycle stage, custom tags)
The Copilot path
Open Copilot and describe the segment you want:
> show me VPs of marketing at Series B SaaS companies who replied to a demo
invite in the last 14 days
Copilot will:
- Translate the description into a multi-condition filter — Persona match (VP Marketing), ICP filter (Series B SaaS), signal filter (Replies signal in last 14 days)
- Show a live preview — count, sample of top 10 leads, Reachable %, the destinations you currently push to
- Wait for your confirmation before saving as a live audience
Refine in conversation:
> tighten to companies between 50 and 200 employees> exclude leads already in the "Q4 Outbound" audience> add a "viewed pricing page" boost
Once you confirm, the audience appears in the Audiences table and immediately starts populating with matching leads from your workspace.
You can also start from an existing audience. > clone the "VIP" audience and tighten it to companies in the EMEA region is fully supported.
The manual path
Open Audiences and click + Add audience in the toolbar. The builder opens with five sections:
- Name and description — short identifier (becomes the slug used in destination integrations)
- Conditions — the filter tree. Conditions are organized in groups with AND/OR logic between them and within them. Each condition picks a field, an operator, and a value. The
+ Add conditionand+ Add groupbuttons are outline-brand-green by convention — they appear under each group. - Routing — the audience's priority and its allowed transitions.
- Enrichment — which contact channels to enrich for this audience (work email, personal email, phone, social handles). Determines what's available to destinations.
- Destinations — where to push: a signed webhook.
The builder shows a live count preview as you add conditions, so you can see the filter tighten record by record without saving.
When to use which path
Use Copilot when... | Use the manual builder when...
You can describe the audience in a sentence | You need precise AND/OR nesting across many groups
You want a starting point that you'll refine | You're cloning + modifying an existing audience
You're not sure which fields exist on the record | You're setting routing priority and allowed transitions
Both write to the same audience definition. There's no Copilot-only audience type.
Composition and Reachable %
Two columns deserve a callout because they trip people up:
- Composition (shown when you expand an audience): the breakdown of members by ICP, Persona, and signal source. Tells you "this audience is 60% Mid-market SaaS / VP Sales, 30% Mid-market SaaS / RevOps, 10% Enterprise" — useful for confirming the audience matches the GTM motion you had in mind.
- Reachable %: the share of members with at least one contactable channel (email or phone) that's enriched. A low Reachable % usually means the audience needs enrichment to run first — Copilot can do this for you:
> enrich the missing contacts in this audience.
Pushing to a destination
From the audience detail page, click Push to destination and pick the integration.