> Building an audience — Copilot first, then manual

TL;DR: Sentence in, audience out via Copilot. Or open the manual builder for AND/OR nesting and destination configuration. Both write to the same audience definition.

The Copilot path

Open Copilot. Describe what you want:

> show me VPs of marketing at Series B SaaS companies who replied to a demo
invite in the last 14 days, excluding leads already in the Q4 Outbound
audience

Copilot:

1. Translates to a multi-condition filter — Persona match (VP Marketing), ICP filter (Series B SaaS), signal filter (Replies in last 14d), exclude condition (members of Q4 Outbound)
2. Shows live count preview + sample of top 10 leads
3. Asks for confirmation before saving as Live

Refine in conversation: > tighten to companies between 50 and 200 employees, > add a +5 boost for anyone who also viewed a demo.

The manual builder

Open Audiences → click + Add audience in the toolbar. The builder loads with five sections:

1. Identity

• Name — short label (e.g. "Hot VIP", "Q4 Outbound", "Inbound — high score"). Used in destination integrations and Insights.
• Description — optional, useful for team context.

2. Conditions

The filter tree. Conditions are organized into groups with explicit AND / OR logic.

• Add condition — + Add condition (outline brand-green button) inside any group
• Add group — + Add group for nested logic
• Group logic — toggle between AND and OR at the group header

Each condition picks:

• Field — any column on the lead / account record (ICP code, persona score, signal source, custom field, etc.)
• Operator — equals, in, not in, between, contains, greater than, less than
• Value — single value, list, range, or "any of"

A live count preview at the top of the builder updates as you add conditions, showing how many records currently match.

3. Routing

How this audience is routed.

• Priority — the audience's priority.
• Allowed transitions — which transitions are allowed.

4. Enrichment scope

Which contact channels to enrich for audience members:

• Work email — most common
• Personal email — for some motions (founder outbound)
• Phone — for SDR motions with calling
• Social handles — for connection / InMail outbound

The Reachable % column on the Audiences table reflects enrichment success for the channels you've enabled here.

5. Destinations

The downstream tools to push to. Multi-select.

For each destination:

• Connect the tool (first time only)
• Confirm field overwrite policy (overwrite, append, skip-if-exists)

Multiple destinations are common — the same audience can push to a signed webhook for each custom tool it feeds.

Save and Publish

Click Save. The audience saves as Draft. Toggle Status to Live to start populating and syncing.

The first population can take a few minutes if your workspace has tens of thousands of records and the conditions span multiple signals. Subsequent updates are incremental and near-instant.

Cloning

Audiences table → row overflow menu → Duplicate. Useful when you want a tighter variant of an existing audience. The clone opens in Draft with (copy) appended to the name.

Copilot can also clone: > clone the VIP audience and tighten it to companies in EMEA.

Sanity checks after save

• Live count is realistic. If you expected ~500 members and you got 5 or 50,000, your conditions are wrong.
• Top 10 sample looks right. The top entries should be the most actionable.
• Reachable % is acceptable. Above 40% is healthy. Below 20% means the audience members can't be reached via your enabled channels — usually a signal that enrichment scope is too narrow.

Related

• What audiences are
• Conditions and groups — the audience builder
• Audience composition and Reachable %
• Pushing an audience to a destination