> details.
How > engine runs
— in simple terms.
Ask a question of any module. Here's what it answers — and what each one actually does for you.
>signals
Forty kinds of buying behavior — keyword posts, post engagement, profile views, hiring, funding rounds, website intent, demo views, job changes — captured the moment they happen, every hour, or on a manual run.
Signals build engagement on two levels at once: per person and per company. You see who is heating up and which accounts are heating up, in parallel — neither hides the other.
You set the stages and weights (cold / warm / hot, or your own labels), with optional cooldown so old activity stops scoring. Want a signal to push the lead straight into qualification the moment it lands? Flip the switch on that signal type — no waiting, no batch.
>qualification
Every lead scored against every ICP and Persona you run — in parallel, not one-at-a-time. ICP qualifies the account (firmographics, tech stack, hiring); Persona qualifies the lead (title, seniority, behavior, plus any custom AI question you write).
Pass one is hard rules — wrong country, wrong tech stack, missing compliance: out, before we spend a credit on them. Pass two is weighted scoring across firmographics, hiring, funding, GTM motion, profile behavior, plus any custom question you write that an AI model answers ("are they hiring AEs right now?").
Match logic is generous: any ICP plus any Persona equals qualified. One account has one ICP score; the people inside it can match different Personas. You see which ICP scored highest, which Persona scored highest, and how strong each match was — so audiences filter on ICP score 50+, sales routes by which ICP matched, RevOps audits any lead's score top-to-bottom.
>enrichment
Verified emails, phone numbers, social handles, and work addresses for everyone in your audience.
Our adaptive algorithm asks 15 providers per person and picks the right one each time — because the cheapest source for a US founder is the wrong one for a UK engineer. Most tools optimize one thing: coverage, accuracy, or price. We optimize all three jointly — maximum coverage, maximum accuracy, predictable price.
The algorithm learns from your outcomes: providers that find leads who reply for your campaigns climb; ones whose contacts bounce drop. Every result carries a confidence score, so you know what to trust before you commit a credit.
realtime. Confirm?>audiences
Self-updating segments. Set rules; leads enter the moment they match, leave the moment they stop. Group on anything: ICP, Persona, signal type, engagement stage, hiring activity, funding stage, custom fields.
Every audience tells you how reachable it is — meaning, of the people inside, how many you can actually contact: count with verified email, count with phone, count with both. So the audience size you see is the size you can act on, not a vanity number.
Growth tracked daily — last seven days and last thirty days side by side. Four starter layouts ship; build your own when you need a different lens.
>destinations
Push to roughly fifty tools — Salesforce, HubSpot, Smartlead, HeyReach, LinkedIn ABM, Slack, Sendoso, Twilio, Clay — across email, LinkedIn, ABM, ads, automation, CRMs, and phone.
Choose the cadence per audience-destination pair: manually, daily, weekly, or the moment a new lead matches. The same person never lands in the same tool twice — we track who's been pushed where.
Outcomes ride back into the lead record: delivered, opened, clicked, replied, bounced, meeting booked, converted — so the data your reps see is current, not last-week's. New tool not in the catalog? Generic webhook ships it in an afternoon.
>pick what you need
Five modules. Pick any subset — they all work standalone.
Subscribe to Signals only and stream them to your CRM. Bring leads to Enrichment as a verified-data service over leads you already have. Use Qualification as an ICP-fit scoring layer over data you already collect.
Use Audiences as a saved-segment tool over your existing stack — no Unstuck signals or enrichment required. Use Destinations as a many-to-many sync between any source and any tool. Pricing scales with what you turn on; nothing locked behind tier walls.
>pick where you need
Same engine. Five surfaces. Open the app for the full point-and-click experience — audience builder, records, destinations. Ask the in-app assistant in plain English: "find 50 accounts that hired a CRO in the last 30 days" — and it does it.
Type into the CLI: unstuck signals --type funding_round --since 7d. Tell Claude or Cursor through MCP: > @unstuck route the top 20 to LinkedIn ABM.
Or call the API straight from your stack. Same data, same answers, wherever you live.
> testimonials
What teams are saying.
“We killed 3 tools the week we installed Unstuck. My reps stopped prospecting. They started replying to buyers.”
“Unstuck separates buyers from tire-kickers. We spend real money on enterprise teams running content ops — not people chasing a grammar checker.”
“Connected Sales Nav, scored my entire list in 2 minutes. It checks fit AND intent — I stopped calling the wrong people.”
“We spend 3x more on high-intent accounts and save thousands on leads that were never going to convert. The model pays for itself.”
“Unstuck is the only tool that makes ABM executable across 7 client programs. Fit + persona + intent became our entire methodology.”
“Connected our data, defined the hypothesis, prioritized accounts started surfacing automatically. Easy to justify to senior partners.”
“Multi-dimensional scoring shows me WHY an account is prioritized. I focus on real buyers.”
“We killed 3 tools the week we installed Unstuck. My reps stopped prospecting. They started replying to buyers.”
“Unstuck separates buyers from tire-kickers. We spend real money on enterprise teams running content ops — not people chasing a grammar checker.”
“Connected Sales Nav, scored my entire list in 2 minutes. It checks fit AND intent — I stopped calling the wrong people.”
“We spend 3x more on high-intent accounts and save thousands on leads that were never going to convert. The model pays for itself.”
“Unstuck is the only tool that makes ABM executable across 7 client programs. Fit + persona + intent became our entire methodology.”
“Connected our data, defined the hypothesis, prioritized accounts started surfacing automatically. Easy to justify to senior partners.”
“Multi-dimensional scoring shows me WHY an account is prioritized. I focus on real buyers.”
> questions.
