33 Signals We Track

Signal
Description
Stage
Signal
Description
Stage
1
Inbound Leads Qualification
People who fit your ICP and fill out your forms, signed up for demo, meeting, webinar, trial, newsletter, etc
Choosing
2
Lead Nurturing Candidates
People who fit your ICP and did not not become a customer after specific point in the sales process
Choosing
3
Active Account visited website
People who work for active account compaines visited your website
Selecting
4
Closed Lost visited website
People who work for closed lost account compaines visited your website
Selecting
5
Website Visitors
Deanonymized website visitors that fits your ICP
Considering
6
Champion Switchers
Existing deal contact or product user switches jobs are perfect warm intros to new accounts.
Aware
7
Reverse Switchers
Use a new hire at an existing account to establish trust, expertise, and proof of ROI with their former colleagues at a target account.
Aware
8
Recent Promotions
People who have recently been promoted at the ICP companies
Aware
9
Linkedin Profile Viewers
People who viewed your profile and fits your company ICP
Aware
10
Linkedin Company Followers
People who follows your company and fit your company ICP
Aware
11
Team Connections
People who connected on Linkedin with your team and fit your company ICP
Aware
12
Team College Alumni
People who are college alumni of your team and fit your company ICP
Aware
13
G2 Alternatives
People who work for companies viewing alternatives to your company on G2 and fit your Buyer Persona
Interested
14
G2 Profile
People who work for companies viewing your profile or category on G2 and fit your Buyer Persona
Interested
15
New Hires
People who have recently been hired at the ICP companies and fits Buyer Persona Roles
Identified
16
Open Jobs
Find leads that fits your company ICP and Buyer Persona in the companies that launched new products recently
Identified
17
Keyword Mention
Prospects who are posting about the problems your product  or service solves.
Identified
18
Engagement with Competitor
Someone who fit your company ICP follows or comment or like posts of your competitors
Identified
19
Competitor Champions
People who mentioned on the competitor websites as customers or case studies
Identified
20
Product Launches
Find leads that fits your company ICP and Buyer Persona in the companies that launched new products recently
Identified
21
Linkedin Event Attendees
People who signed up to the Linkedin Events of your choice and fit your company ICP
Identified
22
Team Likers and Commenters
People who commented or liked posts from your team and fit your company ICP
Identified
23
Community Members
People who are members of the industry communnities of your choice and fit your company ICP
Identified
24
Conference Attendees
People who attend or planning to attend conferences of your choice and and fit your company ICP
Identified
25
Conference Followers
People who follows conferences of your choice and fit your company ICP
Identified
26
Podcast Guests Candidates
People who met your requirements for podcast guests and fit your company ICP and Buyer Persona
Identified
27
New Raise
People who work for companies that raised round recently, fit your company ICP and Buyer Persona
Identified
28
News
People who work for companies that fit your ICP and was recently in news
Identified
29
ICP+Buyer Persona+Score
Find leads that fits your company ICP and Buyer Persona and calculate lead score
Identified
30
Anonymous Search
Anonymous People searching google for your keywords or competitors
Identified
31
Partner Sales Candidates
People who work for companies that fit your Ideal Partner Profile and Buyer Persona
Identified
32
Backlink Candidates
People who make decisions about links from their websites and fit your SEO requirements
Identified
33
Influencers
People who met your minimum requirements for followers and fit your Buyer Persona
Identified

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