# Unstuck Engine > The B2B GTM engine. Aggregates intent signals, scores against ICPs and personas, builds dynamic audiences, activates them across outbound, ABM, CRM, and ads. ## Site - [Home](https://unstuckengine.com) - [Plays](https://unstuckengine.com/plays) - [Pricing](https://unstuckengine.com/pricing) - [Blog](https://unstuckengine.com/blog) - [Handbook](https://unstuckengine.com/handbook) - [Help center](https://unstuckengine.com/help) ## Handbook Linear, ordered chapters explaining how Unstuck Engine works, why it exists, and how the team operates. ### Understanding Unstuck - [01 Why we exist](https://unstuckengine.com/handbook/why-we-exist) - [02 How we got here](https://unstuckengine.com/handbook/how-we-got-here) - [03 Who we build for](https://unstuckengine.com/handbook/who-we-build-for) - [04 What Unstuck Engine does](https://unstuckengine.com/handbook/what-unstuck-engine-does) ### How We Work - [05 Unstuck cult(ure)](https://unstuckengine.com/handbook/unstuck-culture) - [06 How cult(ure) shapes everything](https://unstuckengine.com/handbook/how-culture-shapes-everything) - [07 How we work](https://unstuckengine.com/handbook/how-we-work) - [08 Building a diverse team](https://unstuckengine.com/handbook/building-a-diverse-team) - [09 Internship](https://unstuckengine.com/handbook/internship) - [10 Small teams](https://unstuckengine.com/handbook/small-teams) - [11 Meetings: where culture happens](https://unstuckengine.com/handbook/meetings-where-culture-happens) ### How We Grow - [12 How we get users](https://unstuckengine.com/handbook/how-we-get-users) - [13 How we make users happy](https://unstuckengine.com/handbook/how-we-make-users-happy) - [14 How we make money](https://unstuckengine.com/handbook/how-we-make-money) ### How We Compound Value - [15 Why we built SLM](https://unstuckengine.com/handbook/why-we-built-slm) - [16 How SLM works](https://unstuckengine.com/handbook/how-slm-works) - [17 Our ClickUp setup](https://unstuckengine.com/handbook/our-clickup-setup) - [18 SLM vs Kanban, Scrum, Agile, Waterfall, Shape Up](https://unstuckengine.com/handbook/slm-vs-kanban-scrum-agile-waterfall-shape-up) ### How We Communicate - [19 Brand guidelines](https://unstuckengine.com/handbook/brand-guidelines) - [20 Link shortening & attribution](https://unstuckengine.com/handbook/link-shortening-and-attribution) - [21 Strategic narrative](https://unstuckengine.com/handbook/strategic-narrative) - [22 Core POV](https://unstuckengine.com/handbook/core-pov) - [23 Weaving beliefs into content](https://unstuckengine.com/handbook/weaving-beliefs-into-content) - [24 Positioning](https://unstuckengine.com/handbook/positioning) - [25 Voice architecture](https://unstuckengine.com/handbook/voice-architecture) ## Help center Product how-tos and reference, grouped by feature area. Copilot-first instructions throughout. ### Start with Copilot - [01 What Copilot can do — your platform-setup assistant](https://unstuckengine.com/help/what-copilot-can-do) - [02 Setting up your ICPs with Copilot](https://unstuckengine.com/help/setting-up-icps-with-copilot) - [03 Setting up your Personas with Copilot](https://unstuckengine.com/help/setting-up-personas-with-copilot) - [04 Building audiences with Copilot](https://unstuckengine.com/help/building-audiences-with-copilot) - [05 Copilot actions inside a record — research, write, summarize](https://unstuckengine.com/help/copilot-actions-inside-a-record) ### Getting Started - [01 The 3-minute orientation](https://unstuckengine.com/help/three-minute-orientation) - [02 Your first 10 minutes](https://unstuckengine.com/help/your-first-10-minutes) - [03 Glossary — signal, ICP, persona, audience, score](https://unstuckengine.com/help/glossary) ### Signals - [01 What signals are and why they matter](https://unstuckengine.com/help/what-signals-are) - [02 Signal categories — 1st-party, 2nd-party, zero-party](https://unstuckengine.com/help/signal-categories) - [03 The 31 signal types — a tour](https://unstuckengine.com/help/signal-types-tour) - [04 Configuring autoqualify on a signal](https://unstuckengine.com/help/configuring-autoqualify) - [05 Reading the signals table — column by column](https://unstuckengine.com/help/reading-signals-table) - [06 Signal detail view — drilling in](https://unstuckengine.com/help/signal-detail-view) ### ICPs & Personas - [01 ICP vs Persona — the difference and the relationship](https://unstuckengine.com/help/icp-vs-persona) - [02 Building an ICP — Copilot first, then manual](https://unstuckengine.com/help/building-an-icp) - [03 Building a Persona — Copilot first, then manual](https://unstuckengine.com/help/building-a-persona) - [04 Parameter modes — Filter, Score, Exclude](https://unstuckengine.com/help/parameter-modes-filter-score-exclude) - [05 Reading ICP and Persona scores on a record](https://unstuckengine.com/help/reading-icp-persona-scores) - [06 Refining ICPs with Copilot suggestions](https://unstuckengine.com/help/refining-icps-with-copilot) ### Audiences - [01 What audiences are and how they auto-update](https://unstuckengine.com/help/what-audiences-are) - [02 Building an audience — Copilot first, then manual](https://unstuckengine.com/help/building-an-audience) - [03 Conditions and groups — the audience builder](https://unstuckengine.com/help/audience-builder-conditions-and-groups) - [04 Audience composition and Reachable %](https://unstuckengine.com/help/audience-composition-and-reachable) - [05 Pushing an audience to a destination](https://unstuckengine.com/help/pushing-an-audience-to-a-destination) ### Leads & Accounts (Records) - [01 The Leads page — overview and bulk actions](https://unstuckengine.com/help/leads-page-overview-bulk-actions) - [02 The Accounts page — overview and bulk actions](https://unstuckengine.com/help/accounts-page-overview-bulk-actions) - [03 Lists — creating, sharing, automating](https://unstuckengine.com/help/lists-creating-sharing-automating) - [04 Lead detail page — the anatomy](https://unstuckengine.com/help/lead-detail-anatomy) - [05 Lead detail — Signals panel](https://unstuckengine.com/help/lead-detail-signals-panel) - [06 Lead detail — Qualification panel](https://unstuckengine.com/help/lead-detail-qualification-panel) - [07 Lead detail — Enrichment panel](https://unstuckengine.com/help/lead-detail-enrichment-panel) - [08 Account detail — anatomy and key differences from Lead](https://unstuckengine.com/help/account-detail-anatomy) - [09 Bulk operations across records](https://unstuckengine.com/help/bulk-operations) ### Enrichment - [01 What enrichment is and the waterfall model](https://unstuckengine.com/help/what-enrichment-is) - [02 Enriching from a Lead or Account detail page](https://unstuckengine.com/help/enriching-from-lead-account-detail) - [03 Enriching from the Signals page](https://unstuckengine.com/help/enriching-from-signals) - [04 Enriching from Audiences (bulk)](https://unstuckengine.com/help/enriching-from-audiences-bulk) - [05 Enriching via API or MCP](https://unstuckengine.com/help/enriching-via-api-mcp) - [06 Reading enrichment results and provider attribution](https://unstuckengine.com/help/reading-enrichment-results) ### Insights - [01 What Insights tell you](https://unstuckengine.com/help/what-insights-tell-you) - [02 Reading the Insights dashboard](https://unstuckengine.com/help/reading-the-insights-dashboard) ### Destinations & API - [01 Connecting a destination — HubSpot, Salesforce, Apollo](https://unstuckengine.com/help/connecting-a-destination) - [02 Field mapping](https://unstuckengine.com/help/field-mapping) - [03 Using the Signals API](https://unstuckengine.com/help/using-the-signals-api) - [04 Using the Enrichment API](https://unstuckengine.com/help/using-the-enrichment-api) - [05 Using the MCP server and CLI](https://unstuckengine.com/help/using-mcp-and-cli) ### Settings & Admin - [01 API keys](https://unstuckengine.com/help/api-keys) - [02 Sources — browser extension and integrations](https://unstuckengine.com/help/sources) - [03 Billing and credit usage](https://unstuckengine.com/help/billing-and-credit-usage) - [04 Team and engagement stages](https://unstuckengine.com/help/team-and-engagement-stages) ## Blog - [Welcome to Dispatch.](https://unstuckengine.com/blog/welcome-to-dispatch)