37 Signals We Track

Signal
Description
Type
Signal
Description
Stage
1
Extract ICP from viewers of your LinkedIn profile
Identify your Ideal Customer Profile (ICP) based on individuals who have viewed your LinkedIn profile, which indicates potential interest in your expertise or offerings.
Person Linkedin
2
Extract ICP from persons who send you LinkedIn connection requests
Extract ICP from people who have sent you connection requests on LinkedIn, as they are likely interested in networking with you.
Person Linkedin
3
Extract ICP from your 1st-degree LinkedIn connections
Identify ICP from your direct LinkedIn connections (1st-degree), who may already have a relationship with you or your business.
Person Linkedin
4
Extract ICP from your post likers
Extract ICP from people who have liked your LinkedIn posts, indicating potential interest in the content or topics you share.
Person Linkedin
5
Extract ICP from your post commenters
Extract ICP from individuals who have commented on your posts, showing engagement and a deeper level of interest in your content.
Person Linkedin
6
Extract ICP from your alumni
Identify ICP from individuals who are alumni of your educational institutions, as they may share similar interests or backgrounds.
Person Linkedin
7
Extract ICP from event attendees
Extract ICP from attendees of events you’ve hosted or attended, as they are already showing interest in your industry or business.
Person Linkedin
8
Extract ICP from group members
Identify ICP from individuals who are members of LinkedIn groups you participate in, as they share similar professional interests.
Person Linkedin
9
Extract ICP from your followers
Extract ICP from people following your LinkedIn profile, as they are likely interested in your content and professional updates.
Person Linkedin
10
Extract ICP from LinkedIn People search
Identify ICP from LinkedIn’s People Search tool, where you can filter and find individuals matching specific criteria.
Person Linkedin
11
Extract ICP from Sales Navigator People search
Use LinkedIn’s Sales Navigator to find and extract ICP based on advanced search filters specific to your business needs.
Person Linkedin
12
Extract ICP from the buyer personas of companies featured on competitors' websites
Extract ICP from buyer personas featured on competitors’ websites, who are similar to your target audience.
Linkedin Engagement
13
Find posts of selected competitors and extract ICP from likers
Look at posts from competitors, and extract ICP from individuals who have liked their posts.
Linkedin Engagement
14
Find posts of selected competitors and extract ICP from commenters
Identify ICP from people commenting on posts from your competitors, as they engage with content related to your industry.
Linkedin Engagement
15
Find buyer personas from selected competitors’ companies, then find their posts and extract ICP from likers
Locate buyer personas from competitors, then extract ICP from individuals who like their posts.
Linkedin Engagement
16
Find buyer personas from selected competitors’ companies, then find their posts and extract ICP from commenters
Extract ICP from individuals commenting on posts made by buyer personas at competitor companies.
Linkedin Engagement
17
Find posts with selected keywords and extract ICP from likers
Search for posts containing specific keywords, then extract ICP from those who liked the posts.
Linkedin Engagement
18
Find posts with selected keywords and extract ICP from commenters
Extract ICP from individuals commenting on posts with specific keywords, indicating their interest in those topics.
Linkedin Engagement
19
Find posts with selected hashtags and extract ICP from likers
Identify ICP from people who like posts with selected hashtags, showing interest in particular themes.
Linkedin Engagement
20
Find posts with selected hashtags and extract ICP from commenters
Extract ICP from individuals who comment on posts using selected hashtags, indicating engagement with specific topics.
Linkedin Engagement
21
Extract ICP from your competitors’ (or other selected people’s) mutual connections
Identify ICP from mutual connections between you and competitors or selected individuals, leveraging shared networks.
Linkedin Engagement
22
Find buyer personas from selected competitors’ companies, then find their mutual connections and extract ICP
Extract ICP from mutual connections of buyer personas in competitor companies, broadening your network based on shared interests.
Linkedin Engagement
23
Extract ICP from your company employees
Identify ICP from your current employees, as they may have insights into the characteristics of ideal customers.
Company Linkedin
24
Extract ICP from your company followers
Extract ICP from individuals who follow your company’s LinkedIn page, indicating interest in your business.
Company Linkedin
25
Find buyer personas from your LinkedIn Companies search and extract ICP
Use LinkedIn’s Companies search to find buyer personas at specific companies and extract ICP from relevant profiles.
Company Linkedin
26
Find buyer personas from your Sales Navigator Companies search and extract ICP
Utilize Sales Navigator to find buyer personas at target companies and extract ICP from these profiles.
Company Linkedin
27
Extract ICP from your company post likers
Identify ICP from individuals who like posts made by your company, indicating interest in your business updates.
Company Linkedin
28
Extract ICP from your company post commenters
Extract ICP from individuals who comment on your company’s posts, showing deeper engagement with your content.
Company Linkedin
29
Find buyer personas from company Google job listings and extract ICP
Identify ICP by analyzing buyer personas in job listings posted by companies on Google.
Hiring
30
Find buyer personas from company LinkedIn job postings and extract ICP
Extract ICP by looking at buyer personas in job postings listed by companies on LinkedIn.
Hiring
31
Monitor changes to jobs, get company buyer personas and identify ICP
Track job changes within companies, extract buyer personas, and identify ICP based on new hires or role changes.
Jobs
32
Monitor changes to job title, get company buyer personas and identify ICP
Identify ICP by tracking job title changes within companies, which can indicate shifts in buyer personas.
Jobs
33
Monitor new hires at company, find buyer personas from company and extract ICP
Track new hires at a company to identify new buyer personas and extract ICP.
Jobs
34
Extract ICP from people who visited your website
Use website visitor data to identify and extract ICP based on user activity and engagement on your site.
Website
35
Find buyer personas from companies that visited your website and extract ICP
Extract ICP by analyzing visitors from specific companies on your website and identifying their buyer personas.
Website
36
Extract ICP from your Google Sheet
Extract ICP from data stored in Google Sheets, such as contacts or customer records.
Integrations
37
Extract ICP from your Incoming Webhook
Extract ICP from data received through an incoming webhook, which may contain valuable customer information.
Integrations

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